Zero Waste Principles
Why we do what we do
The journey into the zero waste universe began in 2016 with an artist project. In this project, clothing was to be made from fabrics that had been produced for an exhibition.
The fabric was very special, artistically manufactured, limited and in the truest sense a treasure that deserved special attention. The question was: how can you design clothes without losing fabric?
Traditionally, in the manufacture of clothing, an average of 20% of the material used is cut away and ends up as waste. The Zero Waste approach is about significantly reducing this proportion through innovative pattern development.
The AA Gold Collection was born from this idea. With this approach, we want to combine aesthetics, sustainability and uniqueness and create fashion that is fun and feels good with a clear conscience.
Fashion for our future self, with double AA for mindfulness and attitude.