AA Gold stands for the natural combination of contemporary, fashionable aesthetics and the responsible use of resources. Our vision is to use fashion as a medium to create a positive perception of the shift towards more sustainable consumption habits.
The label was founded in Munich in 2019 by fashion enthusiast Arnold Gevers to create a wardrobe for your future self. - attentive to what is needed today to make tomorrow possible and with attitude so as not to lose the fun of fashion.
The collection combines laid-back, cool style with sustainable design methods to create casual fashion with a responsible attitude for both women and men. A generously oversized silhouette is part of the brand's aesthetic DNA, which is brought to life through the selection of carefully selected fabric qualities.
The design concept tells of the beauty of using resources with respect through the use of innovative zero-waste patterns, reuse of the things that are already in the world or cradle-2-cradle design.
AA Gold is future wear with AA - Attitude and Awareness