The SS 2023 collection is titled "Nelken - Love Pushes & Love Pulls" and is once again inspired by the work of German choreographer Pina Bausch, the starting point for the creative journey and collection is inspired by her exploration of love. In the truest sense of the word, the title becomes a print motif that determines the look of the season. It is complemented by an embroidered motif of warped circles, showing the ever-changing nature of the feeling. The generous oversized silhouette remains part of the aesthetic DNA, as do the beautiful fabric qualities.

A wardrobe for the future self, the collection blends laid-back cool style with sustainable design methods to create fashion with a responsible attitude for both women and men. The design concept revolves around the avoidance of waste and incorporates practices such as reuse or Cradle 2 Cradle and tells the story of the beauty of using resources responsibly and producing patterns without waste.

AA Gold - Future wear with attitude and conscientiousness